We live in a time and era where it is becoming increasingly important to focus our medical services on the wishes and needs of individuals affected by Parkinson’s disease, and their families. In this presentation, Prof Bloem will discuss several recent research studies that have highlighted the priorities of people living with Parkinson’s disease. He will also address which measures can be taken to ascertain a truly personalised approach to the management of Parkinson’s disease, taking the individual needs of each person with Parkinson’s as the starting point.